Nissan announced its highest-ever market share in Europe, beating a 16-year old record. The automaker reached an overall September market share of 4.2 percent – a record for Europe and up almost a full percentage point from 2010. Previously, Nissan’s highest market share was 4.1 percent, which they reached in August 1995.
The record month shows the company is on track to meet the challenges of its 'Nissan Power 88′ midterm plan to establish Nissan as the largest Asian brand in Europe by 2016.
In September, Nissan sold 73,713 units (nearly 17,500 units up year-on-year) driven by strong sales of Nissan’s crossover family of vehicles, including Qashqai with 23,000 units sold and JUKE with over 14,000 units sold (its highest monthly volume to date by almost 3,000 units).
Nissan’s broad range of SUVs also contributed to the record month with the Barcelona-built Pathfinder tripling year-on-year sales. The Navara pickup, also produced in Spain, was up 44 percent and X-TRAIL was up 14 percent with over 3,000 units sold.
Nissan’s largest markets in September were the UK, with over 19,000 sales, and Russia with over 13,000 sales and a 5.5 percent share of the market. Nissan remains the largest Japanese manufacturer in the UK, Russia, and Spain.
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