Complementing the ongoing "Most _____ per dollar" campaign for the 2012 Nissan Versa will be an all-new interactive social media promotion demonstrating the Versa's key innovations.
MyVersaRoadTrip.com, a Facebook Connect enabled website, was launched this week giving users the ability to create their own road trips by selecting routes, picking their soundtrack, and inviting three Facebook friends to come along. Nissan will give six lucky users the chance to experience their trip in real-life behind the wheel of a new 2012 Versa Sedan.
"While highly social, target Versa buyers in their mid-to-late twenties often are juggling new time commitments and financial priorities," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "This makes staying connected with friends easier online, so the 'My Versa Road Trip' campaign gives them opportunity to engage online for potential chance to reconnect in person offline."
Winners will get a new Versa and get the chance to take the 4 Day night road trip they submitted with their friends. Along the journey, the winners will submit updates, tweets, images and other content from the road so other users can follow their trip online.
All Versas used on the winning trips will be outfitted with stop-motion cameras inside and out. When the trips conclude, the footage will be used to create mini road-trip movies which will be shared in an online film festival early next year.
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