QR—or "quick response"—codes embed information and links into small black-and-white graphics that can be read by a growing number of web-enabled iPhone, Android and Blackberry devices. As implemented by Nissan, the program provides customers with a comprehensive, complimentary interactive shopping experience and access to:
- Specific vehicle information, including info about key features and available accessories
- Video-based product overviews
- Image gallery
- Incentive offers
- Dealer inventory
- Dealer-location support
- Functionality that allows customers to request dealer quotes or to join Nissan mailing lists
"Nissan's new QR code program puts important decision-making information at shoppers' fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a 'silent salesperson' if they are shopping the lot after hours," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "It's a true mass-market effort across all products and all Nissan dealerships nationwide—part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience."
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