Nissan Awarded For Commercial Highlighting Father Involvement

The National Fatherhood Initiative (NFI) has honored Nissan with a Fatherhood Award for a television commercial for its latest advertising campaign. The "Baby" commercial, which ends with the tagline, "Innovation for Daddy; Innovation for Everyone," highlights the joy men experience when they learn they are going to become fathers.

The ad features a father that rushes to his driveway, upon hearing the news that his wife is pregnant, and transforms his Nissan 370Z sports car into a more family-friendly Nissan Maxima. He then runs back into the house happily yelling, "We're gonna have a baby!"

Roland C. Warren, president of NFI, said, "Powerful, positive messages about fatherhood, like the one in Nissan's 'Baby' ad, play a critical role in promoting responsible fatherhood in America. NFI is honored to recognize Nissan for its important contribution to this dialogue."

The award was presented to Nissan at a press event at its Franklin, Tennessee headquarters this week.

"Nissan recognizes the important role fathers play in the lives of their family," said Jon Brancheau, vice president, Nissan Marketing. "That's why the National Fatherhood Initiative award is such a tremendous honor. Our team remains committed to designing and building vehicles that stand up to the most challenging yet rewarding job on the planet – parenting."