Nissan remains committed to the environment and to innovation. That's why the automaker is investing in a new education program for children, as Nissan recognizes that kids are often the most effective at creating change.
Nissan's in-class and online educational outreach initiative, called “Choose Zero,” will begin in middle schools and elementary schools in seven states this month. The curriculum will help students make and advocate for changes that reduce carbon emissions in their homes, schools and communities.
Choose Zero curriculum was developed with the help of Kaleidoscope Youth Marketing and it will reach 2.5 million students in 7,500 schools across the United States.
To get parents and teachers excited about the curriculum, Nissan is also offering them the opportunity to sign up online for a chance to win a three-year lease on a Nissan Leaf electric vehicle. There will be two parent winners and two teacher winners nationwide.
"Nissan is committed to empowering people of all ages – including children – to make changes that reduce carbon emissions," said Brian Carolin, senior vice president, Sales and Marketing, Nissan North America. "We are excited to bring environmental advocacy into classrooms through valuable resources for teachers, parents and the students while also educating them on the Nissan LEAF technology and environmental benefits."
Find more information on this program at ChooseZero.com.
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