Nissan is eager to differentiate the all-new 2011 Quest minivan from the competition and highlight its versatility. To accomplish this, Nissan has launched a 30-second television spot called “Errands,” the first spot in the new “Innovation for Family” campaign.
The commercial is intended to show how the Quest can make the lives of parents much easier. One look at the Quest's angular lines, and it's easy to see how the Quest is a distinctive offering in this growing segment.
"It's an entirely new take on the minivan – with bold styling, an extensive list of family-friendly innovations and amenities that families can enjoy together," said Jon Brancheau, vice president, Nissan Marketing. "Quest provides the innovation to help make the impossible possible on a daily basis – just like parents do."
In addition to bold styling, the 2011 Nissan Quest boasts a long list of amenities that kids and parents will both enjoy including one-touch sliding doors, quick release fold-flat 2nd and 3rd row seats, a permanent rear storage well, dual panel sliding moonroof and the Advanced Climate Control System.
Brancheau added: "As the new campaign demonstrates, Quest is about to tackle the toughest job on the planet: parenting."
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